Process

How we take a product from idea to launch.

A clear, repeatable four-phase process — designed to keep projects on track and clients informed at every step.

01

Discovery

1–2 weeks

Before we design or build anything, we get aligned. We run structured discovery sessions to understand your users, your business constraints, and what success actually looks like. We map user flows, audit any existing systems, and define a clear scope.

  • Project brief
  • User flow diagrams
  • Scope & feature list
  • Tech stack recommendation
02

Design

2–4 weeks

With scope agreed, we move into design. We wireframe key screens first — validating structure before adding visual polish. Then we build out a full Figma prototype with your brand identity applied. You review and approve before any code is written.

  • Wireframes
  • High-fidelity Figma prototype
  • Design system / component library
  • Developer handoff
03

Build

4–12 weeks

Development runs in short sprints with regular check-ins. You see progress as it happens — not in one big reveal at the end. For Flutter projects, we develop iOS and Android simultaneously. For web, we build on a staging environment with a live preview link throughout.

  • Working software in staging
  • Sprint demos
  • QA & device testing
  • Performance optimisation
04

Launch

1–2 weeks

We manage the launch end-to-end. App Store and Google Play submissions, production deployments, DNS configuration, and a final round of testing on live infrastructure. We stay close in the first weeks post-launch to address anything that surfaces.

  • App Store / Google Play submission
  • Production deployment
  • Post-launch monitoring
  • Handover documentation

Ready to start the discovery phase on your project?

Book a 30-min call