A premium e-commerce experience built to convert.
Client
Viking
Year
2024
Services
- Web Design
- E-Commerce Development
- Digital Strategy
Platforms
- Web
Overview
End-to-end design and development for a high-growth e-commerce brand.
Viking is a premium consumer brand looking to expand its direct-to-consumer channel. We partnered with their team to design and build a new e-commerce web presence — one that matched the quality of their product with the quality of the buying experience.
The Challenge
Their previous website was built on a generic template that undercut the brand's premium positioning. Conversion rates were low, the mobile experience was broken, and the product catalogue was difficult to browse and maintain.
Our Approach
We designed a bespoke shopping experience grounded in the brand's identity — clean typography, editorial photography, and a streamlined checkout. Built on a modern stack, the site gave the internal team the tools to manage inventory, promotions, and content without developer involvement.
Homepage and product experience
The Outcome
Within three months of launch, the conversion rate increased by 65%. Mobile traffic — previously a significant drop-off point — now accounts for a majority of completed purchases. The new content management setup reduced product update time from hours to minutes.
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